Apple Cuts Production of New iPhones by 3 Million Units
Apple is reportedly cutting production of new iPhones by 3 million units because of lower demand.
Earlier, due to the weakening market demand and product positioning issues, about two months before the official release of the iPhone 14 series, the current market prices of the iPhone 14 and iPhone 14 Plus have dropped, and the iPhone 14 is seen as the fastest price cut ever for an Apple phone.
As market demand continues to decline, the above-mentioned effects also spread to Apple's popular iPhone 14 Pro series. According to the latest analysis report of TrendForce, despite the outstanding performance of the iPhone 14 Pro, consumer demand will gradually decline under the influence of inflation and the uncertain global economic situation. And Apple has officially announced today that it will reduce the production of new iPhones by 3 million units, including not only the iPhone 14 series, but also the relatively good-selling Pro series.
The phenomenon of reduced demand in the mobile phone market will not change in the short term. The market situation from the fourth quarter of this year to the first quarter of next year is still severe, and it is usually the slack season for iPhone sales. Coupled with the lack of supply chain capacity, Apple has implemented a production reduction plan.